Berkay Tartici, Manager of Global Strategy at The Kitchen
The Kitchen has promoted Berkay "Berk" Tartici to the newly created position of Manager of Global Strategy within the company’s international language teams. Based in Turkey, Tartici previously served as Vendor and Procurement Specialist. Within the network's continuous international workflow, he is the first team member logged in every day, while The Kitchen’s team in Los Angeles concludes the daily operations cycle.
“Berk’s knowledge and commitment to excellence, his communications skills with our teams and our clients, and his understanding of the localization process is exceptional," Ken Lorber, President/CEO of The Kitchen explained.
“Yes,” Berkay explained, “being available at all times, is how we truly remain international. We work within all time zones. Someone from our group is always available to give our clients assurance, guidance and results. That’s the type of commitment to the localization process that made me want to be a part of The Kitchen.”
“He has an outstanding understanding of language, media and technology, and how they intersect, providing The Kitchen with additional tools and skills needed to be on top of this ever-changing industry,” added Lorber.
“It’s an exciting business, and over the years I have learned that analyzing how a sentence breathes and shifts across languages is the perfect foundation for what I do today - helping global content travel seamlessly across technology, media, and streaming platforms,” reflects Berk .
Fluent in French, English, and Turkish, Tartici has leveraged his multilingual capabilities to manage and execute translations across multiple languages. Having grown up and worked in Turkey, he has actively witnessed the rapid evolution of the local market, noting that the majority of the content he consumed during his youth was dubbed, which provided him with a foundational advantage for his current role. “Turkish content has grown exponentially in global popularity. This country has created a fast-moving ecosystem, shaping Turkey/Turkiye to be a major consumer of global content, as well as a powerhouse exporter,” added Berk. “AI may be a part of our future. Personally, together with our operation teams, I look forward to designing systems and strategies where cutting-edge technology, efficiency and create talent don’t clash, but actually supercharge one another,” concluded Berkay speaking about what he hopes to accomplish in his new leadership role.